This lotion helps to moisturise and soften dry and damaged skin. Aloe Pura Aloe Vera Lotion is a non-greasy, rapid absorption formula which is particularly suitable for all over application.. Apply liberally to skin. Aloe vera is a prickly and green and is native to Africa but cultivated around the world. It has leaves that can grown up to two feet long, and it bears spikes of yellow or orange flowers. The leaves contain a clear gel that is topically applied on the skin. A dried yellow sap taken from the leaf base is used internally. At Holland and Barrett, we stock an extensive range of Aloe Vera products including; Aloe Vera Juice, Aloe Vera Lotion, Aloe Vera Toothpaste and Aloe Vera supplements.